How Mobile Engagement Solutions Can Boost your Bottom Line
The concept of mobile engagement solutions is not a stranger to the marketing world any more. Not only does it allow you to optimise solutions for your business, but it also helps you to connect better with your customers on numerous levels. Mobile messaging is now an innovative way of interacting with your customer and to drive a potential customer to make a sale. It can also help to solve communication issues within an organisation and employees. While most people associate mobile engagement solutions with marketing to an intended audience, there are other ways in which these nifty solutions can propel you ahead of the competition – and in this current climate, staying ahead is crucial in order to succeed.
Mobile Customer Services
In the past, most people preferred talking to a customer service agent, but studies have shown that people today choose to interact via text or internet. SMS messaging now enables you to help keep your customers up to date with new promotions and product launches. One of the main benefits, however, is that your customers are now able to give you feedback so that you can provide them with a functional and applicable customer service option, and as a result, they have a better customer experience with your brand.
Balance Reminders and Driving Payment of Accounts
Because most people no longer look at snail mail letters and a lot of them ignore masses of emails falling into their inboxes, communicating with your customer about what they owe you can be a huge incentive. Internet banking via mobile engagement solutions have now become the norm, and if you remind someone of an outstanding payment on their cell phone, they are more likely to make an instant payment on their smartphones via internet banking.
Getting a computerised reminder usually does not elicit the same response, while mobile communication is able to generate a better payment rate of outstanding accounts. In addition, you can use different methods to motivate them to pay better or pay sooner – such as offering them certain discounts or promotions if they pay within a set time limit. It is also possible to remind them that cards have been activated and how much credit they have in order to encourage them to spend on your brand!
Nowadays, there is really no reason not to use mobile engagement solutions to communicate with customers and to drive sales. So, if you wish to do so, please call our team at Archers Digital today!
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