The Benefits of Using a Mobile Engagement Messaging Platform
Today’s businesses are always looking for innovative ways to engage with their customers and potential customers, and achieve higher profits as a result. Because the remote employee market is increasing and clients and potential customers are always on the move, it’s harder to remain at the top and ahead of your competition. It’s vital to maintain effective and instant contact to enhance business practices. When time is counted in seconds, timing becomes key, and it’s crucial to find a way of communication with customers that is instant and efficient. Mobile engagement messaging platforms are imperative at this stage of the process, as it means that the organisation can reach its customers any time, wherever they are.
Three main platforms are now dominating the market, namely OTT (Over-The-Top content), SMS (Short Messaging Service) and MMS (Multimedia Messaging Service). Each provides different benefits to organisations wanting to reach their customers in a personal way. They each have their own cost structures, but while SMS is somewhat limited compared to OTT in terms of message size, there are still some vital hardware problems, such as that the user and the sender should use similar or identical smartphones with the relevant applications installed. While SMS provides the benefit of being able to work across all platforms and devices, it can be more expensive and also more restrictive when it comes to the type of messages that can be shared. It’s therefore best to combine SMS and other mobile engagement messaging platforms to achieve the best results and to provide a more useful and pleasant experience for the user.
Corporate marketing is becoming increasingly focussed on the individual experience of the customer, and the only platform that can effectively deliver personalised content is mobile. Because it tends to blur the line between personalised and generalised content, it’s better received. A mobile engagement messaging platform is therefore synonymous with how the customer experiences your brand. It helps you to strengthen brand loyalty and to market new products. It also helps to engage with employees, vendors, and other stakeholders.
A good mobile engagement platform will keep your customers interested and create an easy experience for them – whether it’s about looking for a new product or to pay for a particular item. It can even be used to track spending, which makes finances a lot less complicated to manage. Brand engagement is made much easier with a mobile engagement messaging platform, especially when it comes to millennials who spend a great deal of time using their mobile technology. From booking a taxi to booking a restaurant, there are vast resources to be tapped into for maximum benefit.
For more information about how our mobile engagement messaging platform can benefit your business, give our talented team at Archer Digital a call today. We have all the specialist talent and knowledge you need to help you harness the power of mobile engagement messaging platforms, personalised video content, and other forms of marketing that will benefit your bottom line no end. Don’t wait; contact us today!
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