Four Tips to Create Effective Video Storytelling Solutions
If you are convinced that your business should be using video as part of your marketing strategy, you may find this is sometimes harder than it looks. It is not just about telling a story – it is about telling it in a way that captures the audience and to make it memorable. To achieve this, it is necessary to enlist the help of professionals such as Archer Digital if you wish to make a real impact. Sure, you can go at it alone, but just remember that there are some rules when it comes to the difference between good video storytelling solutions and great video storytelling solutions.
Because your client base is undoubtedly different, selling to different entities may be difficult; what works for one consumer may not work for another. As such, video is now becoming more customer centric than ever, which is why you need to keep the following in mind:
Tip #1: Be Catchy
Use content that captures. In other words, it must be interesting and entertaining, while still carrying across your message and brand identity. Use broad shots, great graphics and exciting backtracks to tell your story to greater effect. This way you can speak to your audience about what your business is doing for the customer and what they can expect from you.
Tip #2: Do Product Walkthroughs
Let’s face it, product manuals are boring. How many times have you just tossed a manual aside and decided to go for it on your own? Great video storytelling solutions often include how to use a particular product or component of a product in a way that is interesting and instructive. You can now use your online presence to the advantage of the customer by building online instruction videos that allow them to understand your products or brand better. The pliable nature of videos also means that they can pause it to take notes, or to rewind when something is not quite clear. They can also skip forward to the bits they are really interested in without getting bored with the bits that are of no interest to them.
Tip #3: Focus on the Customer
Great video storytelling solutions tell a story about the customer and not so much about the brand. While you can inject your brand into the story in a meaningful way, focus on the common problems and goals of the potential customer, as well as the interests they share. Build relationships with your customers with content that will delight and interest them, consequently motivating them into action.
Tip #4: Use Persuasive Devices
A great script is vital for good video storytelling solutions and persuasive language is extremely effective. Language creates emotion and it has an enormous impact on how we perceive something. Using alliteration, repetition in strategic places, irony or juxtaposing can increase the impact of your storytelling immensely. So, next time you want to create a video that will have an impact on your customers, ensure that your script sets the emotional tone you want to evoke with your audience.
If you would like to know more about how video storytelling solutions can help you to market and sell your brand, give our talented team at Archer Digital a call. Our experts are always on hand to help and we have a variety of video solutions that will benefit your business. Call us today!
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