Not many people can fathom the connection between messaging, financial services and mobile applications, but there is much more to it than most people realise! It is certainly interesting to notice how all these different aspects of industry are blending together to form wholesome and effective recipes for communication in the world of finance and debt collection; financial service organisations are now looking towards mobile communications to interact better with their customers and to drive business.
Messaging in the financial services sector are now aimed at providing worthwhile and meaningful communication with customers, and it is used for anything from updates, and the collection of outstanding credit card payments, to promoting new financial services and solutions. It can be said that messaging and the mobile channel are now some of the main trends in the financial services sector.
No matter what your type of business is or what industry you work in, communication with prospective customers and existing clients remain of utmost importance, and given that most people now use their handsets for various forms of communication, messaging in the fintech world is an essential component. It is now also necessary to be able secure financial transactions, and collaborate with other services such as cellphone providers, airlines, insurance companies, and other service providers to open up a whole new world of services that are at the fingertips of the customer.
Archer Digital has recently launched a mobile platform to help their client, FNB, manage credit card debt through MMS or SMS communication with customers about outstanding payments. An incentive was offered for timely payments for three consecutive months, and valuable information was provided regarding the different payment methods that could be used. The messages were kept light and informal and avoided the usual intimidating tone of creditors looking for outstanding debt. This resulted in a 5% increase in debt payments in the first month, and an 8% increase during the second month, which is a laudable achievement.
The mobile channel is now more important to all business sectors than ever, and where financial services organisations formerly tended to stick to more traditional ways of advertising and promoting, targeted mobile communications now give the financial services sector better access to their customers than ever before. Now it is possible to use messaging in the fintech or financial services sector to allow customers to send messages, to receive them, to chat in chat rooms, to view videos, and even to exchange required documentation across a variety of platforms.
Archer Digital is one of the leaders in South Africa when it comes to message in the fintech sector and we are making huge strides in this field. As a recent finalist for the highly coveted Assegai Awards for Direct Marketing excellence, we are proud of what we have achieved and are always seeking new ways of communicating to customers and potential customers in many different sectors. Give our expert team a call today to find out more about how we can help you to reach your customers in innovative and creative ways!
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