Harnessing the Power of Personalized Messaging
Reaching your customers via mobile platforms is now more important than ever! People live fast lives, they dip in and engage in short bursts, and they don’t like having nothing to do. They don’t go to coffee shops just for coffee any longer – they go to enjoy coffee while they check their smartphone feeds. Content has become more punchy and relevant than ever, and real-time updates and streaming via mobile phone is fast taking over from the stagnant and generalised content provided by television.
Mobile clout is now the new powerhouse and anything from entertainment to personalized messaging is reaching mobile users everywhere and at any time. As such, if you want your business to be at the top of your industry, it’s time to dip into the marvellous pool of possibilities with visual mobile communication in all its forms.
There are various ways in which you can grab the attention of your audience and keep them there. Studies prove that mobile users are much less distracted when viewing content on a smartphone than they are when watching television. With TV they are more likely to engage in other activities, such as eating, cooking, reading or checking mobile updates, while mobile screens compel them to focus just on the content being watched. This translates into messages coming across larger and clearer, and personalised messaging is one of the best ways to attract attention to whatever you are streaming or selling.
Giving your reach a personalised edge that is customised to the audience you want to reach will hit harder and faster, and personalised messaging can be used effectively to grab attention and to hold it. We are moving from a world where email and internet made it easy to reach everybody with generalised content, to a world where mobile interaction and messaging are fixed on the personal needs of the individual. Now you can get the most from of transmitting effective content to your target market by providing them with the feeds and the information that really matter to them.
Using a smartphone is the most effective device on which to reach users today – studies show that around 98% of millennials use their mobile phones to watch video content and to pick up feeds on social media and the internet. Tuning into the needs of this market is essential, and the broad reach and more focused attention of mobile platforms can be utilised to give you the edge. Studies also show that people watching digital content on mobile devices tend to be engaged on a more meaningful manner, because during this time they are likely to be interacting with video or personalised messaging for active purposes, such as exploring a particular interest or looking for specific information. Being able to predict trends in this area will give you exposure to many different markets and allow you to get your message across to everybody, but on a more personal level in tune with their interests and passions.
If you want to know more about using personalised messaging and other parts of mobile platforms to your advantage, give our team a call today!
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