How Personalised Video Marketing Brings You Closer to your Customer
All people are individuals and we want to be treated as such. We all have our own tastes, penchants, and dislikes, and we like it when we are recognised by our own quirks and personality traits. Therefore, people visit the establishments where they are known. They like the comfort of being recognised, of someone knowing their favourite meal on the menu, or which room they like to occupy; it provides a welcoming feeling of home and recognition. The true meaning of personal service is when the staff at the establishment know what you will prefer, and recommend options that cater to your personal tastes.
Personalised video marketing taps into this emotion, and brings your customer online and smartphone-based experiences that cater to their personal tastes and behaviour. It brings you closer to your customer through their own preferences, and you can pinpoint these by analysing past behaviours online, even if you have never met them. It brings with it the comfort of the customer feeling that you are truly in tune with what they need and what they like, and you can draw significant benefit from being able to push products or opportunities at them that they will find hard to resist.
It’s true that customers crave a certain sense of familiarity amid huge masses of generalised messages, emails, and SMSs. If you are trying to sell a product line to your customers, a personalised video marketing clip can direct them to what you know they like and they are much more likely to engage with the video clip and ultimately commit to a sale. An understanding is created between the supplier and the customer, and after a while it’s something that your customer relies on for recommendations about your products.
Shopping is a personal experience. Not everyone is going to like the same products. Your customers like it when you remember what they like, and a personal message that connects them to the products that they will like best in your store is the best way to draw them in to make purchases. Personalised video messaging is a huge platform for this – it helps you to target your consumers and to tap in to their personal preferences by offering them something entertaining to look at, by engaging them with clever and personalised content, ultimately to get them to purchase their preference of product, and to record this (which again provides further proof of their preferences).
If you’re keen to learn more about how personalised video marketing can influence your consumers and get them closer to your brand, give our talented team at Archer Digital a call today.
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