Using Mobile Engagement Platforms for Marketing
Technology is always evolving and massive changes happen in most industries on a constant basis as a result. Things that were unimaginable five years ago are now becoming mainstream, and the world is thrown into a loop of dealing with constant adjustment and trends now more than ever before. Because of these constant developments, the mobile phone landscape has changed from a communication tool to a marketing, viewing and communication tool, and most companies are now aiming their efforts at mobile engagement platforms for marketing purposes.
It is now possible to buy products and services virtually anywhere on mobile internet services, but it does not stop there. New technologies are perpetually propelling us into new ways of using mobile engagement platforms to reach potential customers and entice customers into becoming repeat customers. It is easy to hit target markets due to the functionality of mobile applications, and targeted communication is usually the most effective. This is because most people use their smartphones on a daily basis for just about anything. Whether the customer needs air tickets, groceries or information about a new product, it is just a click away with the right mobile engagement platforms for marketing. It is a proven fact that around three quarters of the world’s population now use their smartphones to access the internet. This means huge steps forward for those wise and innovative enough to make use of mobile to market their products in a creative manner.
Traditionally, advertising via print and television media was used (at great expense), but over the last two decades email marketing has been the norm. Consequently, people are by now so fed up with spam and information overload that they demand a more personalised solution. This is what makes mobile so fantastic – you can streamline your mobile engagement platforms to target a particular demographic or audience, allowing you to elicit a greater response and get them interested in your brand.
Personalisation is Key
Nobody wants to feel that they are part of a general audience, and consumer behaviour with your brand on the internet can now be used to your advantage. Personalised content peaks the interest of your individual consumer, making it more likely that they will interact with your brand. You are even able to personalise responses based on certain keywords – which means that you will not be sending them a general message, but one that they feel pertains to them in particular. It is also possible to create personalised loyalty programmes that keep them coming back for more all the time. In fact, digital vouchers are much more likely to be redeemed than paper vouchers, which means that while you provide your customers with good deals and discounts, they are more likely to invest in your brand!
For more information about mobile engagement platforms and how you can use it for marketing purposes to connect with your customers, give our team at Archer Digital a call.
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