Why Personalised Mobile Marketing Services Are Effective
Marketing and advertising have always been the mainstays of any company that wanted to sell something to someone. Even in the olden days, people used marketing as a way to create hype amongst villagers by sending riders ahead to announce the arrival of prominent people with flags and fanfare. And when it comes to branding, we are still riding out ahead of the brand with various media to:
- make it known that the brand exists;
- announce the identity of the brand;
- tell people what it does; and
- create a sense of familiarity with the brand.
Regardless of the product, service or brand, the main aim has always been to bring the potential customer and the brand together. Traditionally, this meant that very wide nets were thrown on traditional media in order to snag the interested parties and to reel them in. At best, this type of general marketing strategy can be described as “hoist the flag and see who salutes”, but it costs money, LOTS of money, and often for very few salutes.
Now that the era of personalised mobile marketing services has arrived, the age of hoisting flags is behind us. This allows us to concentrate on the personal tastes of the customer. We draw them to what they are interested in and we provide them with what they desire.
Mobile marketing services that are personalised help to bring the person into play. Think about it… if you receive an email without your name at the top, are you likely to interact with it? Mobile marketing services today have to hone in on the customer experience in order to be effective.
Personalised marketing services help the potential customer to feel that their own tastes and interests are being catered to, and that they are being listened to. This means that even if there is a lot of information to process, if it caters to the needs of the potential customer, they will not be likely to perceive it as overwhelming; we only get overwhelmed by things we do not need or want in our lives. Personalised mobile marketing services bring the things that the customer DOES need and want.
If you would like to find yourself a new way of connecting with your customers or potential customers, our talented team at Archer Digital is only a phone call away!
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