Why Is Mobile Engagement Important?
In the world of advertising we hear a number of terms thrown around by industry professionals. Company owners need to familiarise themselves with a myriad of terms and ensure that they are always doing what’s needed to get their business name out there and shaking its tail feathers for all the world (and eager consumers) to see.
It can be a daunting and somewhat overwhelming experience though, especially as we are going to throw one of those trendy terms at you right now, namely “mobile engagement”. We’re focusing on this today because we strongly believe that without it, your advertising efforts are doomed to fail. If you want to get the best results out of your mobile marketing campaign, don’t skimp on the engagement part.
Let’s make it a little simpler for you…
Mobile engagement, technically speaking, is about proactively pushing interesting and enticing experiences and communications to your target audience at just the right time. The idea is to stimulate an interest and action within your target audience. When fun, interesting or exciting communication is established with a consumer and they actually take action or proceed to the next step…that is the precise moment of mobile engagement. And that’s where you need all your customers to be if you want them to be interested in doing business with you now and in the future.
Why is mobile engagement important?
This one is fairly simple – without mobile engagement, you will be missing out on a huge portion of your much deserved market share. On average a mobile phone user will check their phone about 150 times a day (let’s face it, we all sneak a peek a lot more than that!) and this really gives you the opportunity to send them something of interest. Whether you make your consumers laugh, think or want more information – engaging with them is vitally important. But here are a few more reasons why:
- Your customers won’t easily forget about your brand and products if they feel that they are connecting with you on a more personal or social level.
- Connect via mobile with your consumers, presents the ultimate convenience. Especially if you have mobile systems in place that make it simple for them to shop and pay for things via their smartphone.
To learn more about mobile engagement and why it’s important, simply get in touch with us via email or telephone and we’ll tell you what we think (and know)!
- Social Messaging Services - April 10, 2017
- Mobile Advertising Solutions - April 10, 2017
- Digital Messaging Platform - April 10, 2017
- Mobile Business Solutions - April 10, 2017
- Video Storytelling Solutions - March 6, 2017
- Client Data Management Solutions - March 6, 2017
- Mobile Engagement Solutions - March 6, 2017
- Modern Mobile Engagement Platforms for Marketing - March 6, 2017
- Mobile Targeted Marketing - February 13, 2017
- Bulk SMS Marketing - February 13, 2017