Video Streaming Via Mobile Devices and the Power It Has To Influence
Do you want to grab the attention of your customers and really talk to them? Do you want to truly connect them to your products or services, to engage with it and to interact with it? If yes, it means that you have to explore the magical realm of reaching your audience via mobile video!
It’s a fact that people would much rather watch a video than read an article…and streaming video via mobile devices is now an awesome way to truly captivate and entertain your users. It’s the perfect way to get a message across – anywhere, any time, to anyone. Now is the time to engage with mobile devices and the power it has to influence your market!
Mobile video empowers you to engross your audience on a variety of levels. It works on a personal level; it’s effective at streaming content that matters to them. Content that really affects them and creates the impact you need. You have the power to inspire your target audience with subject matters that create emotional, memorable experiences and responses, and you can build brand loyalty and increase retention by giving viewers the satisfaction that only a personal relationship can provide. Impact is easy to increase through punchy, edgy video content.
Think about the astounding impact of mobile devices and the power it has to influence. Research shows that the smartphone now reaches more people than other types of communication devices, especially in South Africa where the majority of users use their phones to connect to the internet. Viewing feeds and video on a mobile phone is much more focused than television, which means that you can capture the viewer’s full attention while they take a gander at your video. You can seize the viewer’s full attention anywhere – on the go, at home, at work and at play. This opens up a whole new world with endless new ways to engage and interact with your people. It therefore goes without saying that online video feeds create extremely effective opportunities for advertising and marketing on mobile platforms.
While it’s indeed true that mobile video has great power when it comes to the future of brand advertising, it has to be done effectively. Quality content remains the all-important factor – nobody wants to watch or read something that’s badly put together. People want to be entertained and enthralled, and quality content packs a perfect punch – especially when it is relished.
Think about streaming engaging training or corporate content via mobile devices and the power it has! Training can be easily disseminated and result in excellent learning retention at the same time – it’s easy to access, real-time feeds can provide immediate updates, it can be retrieved by the user at the time that suits them and, in addition, you give them something they enjoy to watch and interact with! Anything from “How To” videos to updates about work procedures, advertising modules or informative lectures can be accessed by a great number of people through mobile devices. The possibilities are virtually endless!
While the world of visual entertainment has been dominated for long by TV, the onslaught of mobile viewing has now gained in great strides and it’s no longer effective to only design for TV. Mobile media is just as vital and powerful as main screen. It’s now essential to build epic companion experiences for mobile. The world of mobile is opening up new doors everywhere, and building cross channel experiences can be applied with profound effect.
Nowadays, it’s no longer prudent to ask whether investing in video for mobile is worth it – the real question is: Can you afford to do without it?
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