How to Use a Digital Messaging Platform to Your Advantage
In today’s world, we are constantly in touch with our digital devices; whether it is a laptop, tabled or smartphone, we use it all the time. We are exposed to almost an overwhelming number of messages, and we sometimes receive digital promotions or advertisements too often. Consumers may delete a message without even looking at it several times during the day, and the trick here is to harness the power of the digital messaging platform properly in order to reach the potential consumer, otherwise you will be investing your marketing spend on something that is not really reaching the customer. This means that you should bring them something that they are interested in, for instance, something that is personalised or situation appropriate.
A lot of the advertising that takes place via a digital messaging platform is based on assumption. With this we mean the general take on “if he looks at these cars on this website, we assume that he would be interested in looking at our cars as well, so we need to target this person”. The behaviour of the online consumer can tell us a lot about their interests and needs. Strategies can be used to allow the marketer to track and pinpoint the desire of the consumer. Cookies are used, as well as web-browsing technologies in order to connect the potential consumer with products or services that they may be interested in. This is not always the most effective method to use, because over 50% of digital advertising still remain unseen, and this can waste a lot of digital marketing spend. This can only mean one thing: that we need to identify the true needs of the customer regarding the products they desire, and the messages that are used on a digital messaging platform has to be individually targeted and tailored to the needs of the potential consumer.
This may seem a lot more difficult than it actually is. With the right professionals on your side you will be able to effectively analyse consumer behaviour and needs, and targeted display advertising is the answer here. Using these types of advertisements on a digital messaging platform will allow you access to the consumers that matter the most: those who will pay money for your brand.
If you want to know more about how you can connect your brand more effectively with your customers, give our team at Archer Digital a call, and we will help you to create the most effective marketing strategies to be used on your digital messaging platform. We are waiting to hear from you!
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