Why Personalising Your Bulk SMS Marketing is Important
Every business has to find a way to get through to its potential target market and to convert interest into sales. Marketing has come a long way since the nineties, and technology has had a huge effect on how consumers are reached and interacted with now. Nowadays, the most important marketing tool is the mobile phone, and while email is still very prominent in the advertising and marketing milieu, smartphones have overtaken as one of the most effective forces of interacting with clients, customers and potential customers, especially in South Africa where approximately 60% of Internet users connect to the web via smartphone.
Today, the cellphone is a device that is intensely personal to us and as consumers we use our smartphones for most of our communication – and SMS interaction. For this reason, bulk SMS marketing has to be personalised wherever possible. It is only natural that all consumers become very conscious of the type of messages received and what they provide.
The time has come where marketers tune into the desires, proclivities and tastes of their consumers, and it has never been more important to have quite an intimate knowledge of consumers than it is now. Many technologies allow marketers to tune into their consumers and potential consumers based on Internet behaviours. It is now possible to gauge where their interests lie through the interaction and behaviours they display on the web, or their responses to messages, online purchases, and web interaction.
The point is that the message has to be as relevant to the potential consumer as possible in order to benefit from the advantages that this provides. Personalised bulk messaging is not only a trend – it is absolutely crucial today. You simply have to connect with your customers in a way that your competition does not, thereby giving you the competitive edge.
How Archer Digital’s Bulk SMS Marketing Can Help You Reach Your Customers
Our marketing strategies include highly personalised bulk SMS marketing engineered to hit the target every time. We provide a platform for highly developed capabilities for contact management, and we simplify the incorporation of highly structured and detailed consumer profiles, which enables you to stand out above other bulk SMS marketing efforts. We do not only reach the consumers; we cater to their tastes and desires, and then tap into that to give you the edge you want and need.
There is simply to limit to what can be done with technology today, and one of the main focus areas of most tech-oriented businesses centre on marketing. This is where we have the upper hand – we know the industry. We build tech, we create interaction, and we connect you with your consumer in an easy and personal way. We streamline our bulk SMS marketing programs to really make an impact, and to bring your consumer back to you again and again.
So, if you want to get ahead and find out more about our clever bulk SMS marketing strategies, just give us a call! We are always here to help!
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