The Psychology Behind Archer Mobile’s Personalized Messaging Services
When it comes to marketing communication, we are very likely to jump on the technology wagon and forget about the really important things that enhance our marketing strategies. We tend to forget that people are people. People are emotional beings – and just like our brands, they crave recognition, validation and attention, which is why personalisation plays such as big role in modern marketing. At Archer Digital, we understand the psychology of marketing from the perspective of the human behind the customer, which is why our personalized messaging services cater exactly to this psychology in order to make it more effective than most others on the market.
The underlying fact is that most people want experiences that are personalized. The concept of personalisation centres on an interaction with something; it could be a brand, a person, some software, content, whatever. The fact is that it makes the person feel like their interests have been taken seriously.
Personalisation is like attending a sporting event of your favourite team, and then some random stranger hands you a T-shirt with your name embroidered on the front and the team you are supporting on the back. It makes us feel like we stand out from the general crowd…we have been noticed.
People are so used to the one-size-fits-all types of marketing that when we get something that is centred around our own desires and interests, it makes us feel special. Consequently, we are more likely to make use of that particular brand.
Why People Prefer Personalized Messaging Services
Studies performed by the gurus in the USA have proven that people like personalized interaction for two reasons: firstly, they want to control their environments, and secondly, resentment of information overload. Personalized communication or messaging services allows the customer to receive communication and interaction that is tailored to their particular tastes and needs. Because it falls within their interest zones, they feel more in control of their environments if they don’t have to deal with totally irrelevant posts and messages. Even though control over our environments can sometimes be an illusion at best, it still creates a perception of control.
When it comes to information overload, we all know how tedious it can be to wade through irrelevant mails and messages in order to locate the things we want. With Archer Digital’s personalized message services the content is directed to the exact interest of the receiver, and it creates a more comfortable framework to engage with. Moreover, because the information is relevant to the customer, they don’t perceive the information as overwhelming!
If you would like to know how you can harness the power of Archer Digital’s personalized messaging services to draw your customers closer to your brand and to encourage interaction with your advertising based on pure human psychology, just give our talented team a call to discuss your needs. We specialise in helping you to reach your target audiences in a manner that actually appeals to your customer – an advertising platform that is painless for all involved!
- Social Messaging Services - April 10, 2017
- Mobile Advertising Solutions - April 10, 2017
- Digital Messaging Platform - April 10, 2017
- Mobile Business Solutions - April 10, 2017
- Video Storytelling Solutions - March 6, 2017
- Client Data Management Solutions - March 6, 2017
- Mobile Engagement Solutions - March 6, 2017
- Modern Mobile Engagement Platforms for Marketing - March 6, 2017
- Mobile Targeted Marketing - February 13, 2017
- Bulk SMS Marketing - February 13, 2017